I revamped the Kalshi app to improve user experience by 30% using the AARRR framework. After analyzing competitors like Polymarket and Probo, I simplified navigation, added detailed event info, and introduced engaging onboarding and educational flows, such as a quiz to help users understand event trading. I improved the home page, fixed layout issues, and streamlined the Add-fund flow. My redesign focused on clarity, trust, and user engagement, creating a smoother, more intuitive platform for event trading.4o mini